With the advent of social media in the past 20 years, it’s easier than ever for start-ups and small businesses to get the word out about their products. Utilizing apps such as Instagram, Twitter, and Facebook are great ways to get free publicity while reaching a large segment of the public. Additionally, the endorsement of a celebrity or a cultural influencer can give a company a boost in visibility that rivals the results gained by traditional methods of advertising. Here are five ways to get more online reviews for your business.
Become a Follower
Apps like Pinterest and Instagram are marketplaces of ideas. Follow people who show signs of being in your target sales demographic as well as people who sell products similar to yours. Don’t worry too much about potential competition and let your product stand out as the cream of the crop by networking with others. Don’t forget to ask them to follow your social media feed as well; social media advertising is a give-and-take activity.
Swap Deals for Hashtags
Everyone loves a discount, especially when they don’t have to extend much effort for one. Create a hashtag for your business then offer special deals for followers who use the hashtag on their social media pages.
Winning a prize is even more alluring than getting a price mark-down. Hold raffles, host photo contests, even offer prizes to customers who can answer trivia questions; there are so many contest creation possibilities!
Seek out celebrities and social media influencers to offer free samples of your product to. You might become their next favorite business.
Start a Review Section on Your Website
There are still many people who don’t use social media but who love to get the word out about the products they enjoy. The best reviews are sometimes those that are unexpected; make sure there is a section on your official website for happy customers to post their heartfelt testimonials.